I read this week that Jerry Seinfeld has been tapped by Microsoft to be its pitchman for its upcoming ad campaign, "Windows, Not Walls." The campaign aims to go up against Apple's "PC vs. Mac" spots with John Hodgman and Justin Long.

Seinfeld will be getting $10 million for his work. This seems like a lot at first, but he is Jerry Seinfeld, and I did read that the budget for the entire campaign is something like $300 million. So, 30 percent of the whole campaign budget goes to him. Good for Jerry!

Of course, the biggest question on my mind is: How in the world is anyone going to believe that Jerry believes in PCs? After all, he subtly told the world for nine years that he was a Mac guy. I'm all for stars shilling for products. And I think Seinfeld's American Express spots were excellent. But this is just slopping. Of course, maybe I should've seen it coming, after his recent Hewlett-Packard campaign. I've heard of people leaving PCs for Macs, but vice versa? Never. Of course, stranger things have happened, so nothing should surprise me anymore.